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La consommation n’a pas redémarré dans les supermarchés : « En 2024, tous les moteurs sont cassés »

Le ralentissement de l’inflation n’a pas engendré de rebond de la consommation dans les grandes surfaces. Les ventes ont reculé en 2024 de 0,9 % en volume et, fait rare, les chiffres d’affaires ont baissé de 0,5 %. Les Français continuent de réaliser des arbitrages pour ne pas dépasser leur budget.


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